Marketing Strategies with INKYMA Episode 33

Recurring Revenue Streams

Marketing Strategies with INKYMA Episode 32

Special Guest Miriam Wilson of Colorado Insurance 

Marketing Strategies with INKYMA Episode 31

In this episode, Audrey helps you see the potential in spending more time on selling to your existing customersand not just focusing on brand new customers. Balance is the key. If you’re looking for a DIY approach, startby implementing and focusing on your CRM database and then picking an email marketing system that’s rightfor you and your growing business. Once you have that all figured out, it’s time to set up your offers for eachgroup, automate as much as possible and continue to learn.Remember, with some consistent marketing strides and really learning the platform you’re using to market yourproducts, your earning potential is unstoppable!
 

Marketing Strategies Episode 30

On this episode of Inkyma's Marketing Strategies, Audrey focuses on creating revenue fromexisting customers using a segmentation strategy by creating a tier identification and sellingstructure of your existing customers. By keeping your classifications simple and easy toremember, High, Medium, Low value customers, you don’t have to overcomplicate this!

Marketing Strategies Episode 29

Many business owners ask the question “How do I get more leads to grow my business”.  Since only 18% of business owners focus on customer retention and less focus on growing their business from their existing customers, the question they should really be asking me is “ how do I maximize my existing customers to grow my business?”  It costs 5x more in marketing dollars to get a new customer than keep a current customer.   65% of your revenue comes from your existing customers.
 
The concept of  Maximizing Your Existing Customers To Grow Your Business is exciting, but you need balance so make sure you don't go overboard on client retention strategies at the expense of new customer acquisition. Start by retaining the customers you already have with some simple actions steps in this episode and then slowly branch out to creating systems to acquire new ones.
 
About Today’s Topic or Guest: Today’s show is going to focus on Customer Retention Strategies. The ways you can get more revenue from those existing customers and how to get those customers to refer you to new customers. 
 
Links Mentioned In This Episode:
Link for Stats and life time customer value - https://www.invespcro.com/blog/customer-acquisition-retention/
E15 Networking How to maximize this effect marketing tactic.
This Episode Sponsored By:
 Inkyma
 
Join Us on Social Media 
 
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Marketing Strategies with Audrey Episode 28

A/B Testing to convert more leads into customers
 
Show Summary:
A/B testing (aka split testing) is a tactic used to convert more leads to clients.  When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time.  Join Audrey while she explains the basic best practices to start mastering this marketing strategy.     
 
About Today’s Topic or Guest
A/B testing is time consuming and complex. This episode is to just give you the basics so you can start.  It's an advanced concept but with time and practice, you can master it. If you don’t want to take the time, consider hiring an agency to do all of this for you. They will create the campaigns and the A/B testing process for you.
 
Links Mentioned In This Episode 
E25 Interview with Hostie
E18 Convert Leads into customers with Landing Pages
This Episode Sponsored By:
 Inkyma
 
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
 
Twitter
Facebook
YouTube
LinkedIn
Instagram
 
Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact the network at podcasts@kppf.com   

Marketing Strategies Episode 27

When is the right time to hire a marketing agency?
Show Summary:Do you know the difference between a marketing agency and a contractor? Why should you hire an agency,and when is the right time for your business? In this episode, we answer all those questions and more as wediscuss what a good agency will do for your business and your marketing strategy.
About Today’s Topic or GuestAudrey Kerchner shares her thoughts on the pros and cons of hiring an agency or contractor to work with the marketingaspect of your business.Links Mentioned In This EpisodeTOP 5 WEBSITE DESIGN MISTAKESThis Episode Sponsored By:Inkyma
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
TwitterFacebookYouTubeLinkedInInstagram
Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF PodcastNetwork. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact thenetwork at podcasts@kppf.com

Marketing Strategies - Episode 26 - Audrey Kerchner

Use A Marketing Calendar For Business Growth
 
Show Summary
Does working on a marketing plan make you feel overwhelmed?  The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.
 
About Today’s Topic or Guest
 
A business coach I know requested this topic so thanks Jen Draper for suggesting it! 
 
Marketing is about consistency and execution. You need to consistently market your business from a solid plan. A marketing calendar will take you a long way into knowing what to do when and make it easier to be consistent.
Links Mentioned In This Episode  
Seasonal Business Podcast
Marketing strategy 
Christmas in July 
This Episode Sponsored By:
 Inkyma
 
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
 
Twitter
Facebook
YouTube
LinkedIn
Instagram
 
Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact the network at podcasts@kppf.com   

Marketing Strategies - Episode 25 - Audrey Kerchner

On this episode, we're talking about a new concept in home rentals called Hoste. Audrey's guests are Killian Gordon, Sr. Business Development Manager and Craig Callian of Hoste, a turnkey short term rental property management solution. Hoste is an Air B&B management company for vacation rentals of 29 days or less.  https://iamhoste.com/
Sponsored by Inkyma
Originally aired on 8-28-21

Marketing Strategies - Episode 24 - Audrey Kerchner

Hey big spender! This episode is all about how to market your business to affluent consumers.  Who the are, what they do, where you can find them and the types of things you need to do with your business marketing to attract them.
Sponsored by Inkyma
Originally aired on 8-21-21

Marketing Strategies - Episode 23 - Audrey Kerchner

On this episode Audrey's special guest is Dr. Erica Abraham, D.C. of Axon Health in Colorado Springs talking about how she and her husband decided to develop and market a mobile health and chiropractic practice.  Their strategies and marketing plan for reaching out to new patients.
Sponsored by Inkyma
Originally aired on 8-14-21
 

Marketing Strategies - Episode 22 - Audrey Kerchner

Don't freak out! This episode is all about SEO, Search Engine Optimization.  Audrey explains a simple process to get you started on how to maximize "search" on your website. Plus, what Neil Patel has to say about SEO.
Sponsored by Inkyma
Originally aired on 8-7-21

Marketing Strategies - Episode 21 - Audrey Kerchner

Ho ho ho! It's the Christmas in July episode and Audrey's playing Santa with some very important information on starting your Christmas and Holiday marketing right now with a overview of tactics to implement for success.
Sponsored by Inkyma
Originally aired on 7-31-21

Marketing Strategies - Episode 20 - Audrey Kerchner

On this episode, Audrey dives into a subject that generates a lot of questions. Digital Advertising, what it is and how to do it right to make it work for your small business.
Sponsored by Inkyma
Originally aired on 7-24-21

Marketing Strategies - Episode 19 - Audrey Kerchner

On this episode Audrey explains the fundamentals of Sales Funnels to use in your marketing efforts, how they can help your small business with lead generation as well as tips on how to get leads and how to capitalize on them!
Sponsored by Inkyma
Originally aired on 7-17-21

Marketing Strategies - Episode 18 - Audrey Kerchner

This time on Marketing Strategies Audrey talks about Landing Pages and explains the difference between Landing Pages and websites, how to design them and how to use Landing Pages to improve your conversion rates.
Sponsored by Inkyma
Originally aired on 7-10-21

Marketing Strategies - Episode 17 - Audrey Kerchner

Marketing Strategies is designed to empower and educate business owners so their businesses can grow and thrive.  This episode explores seasonal marketing strategies and how to implement them for success.
Sponsored by Inkyma
Originally aired on 7-3-21

Marketing Strategies - Episode 16 - Audrey Kerchner

Listen in on another one-on-one conversation with Hope Acker, Director of Business Development at Storm Guard of Colorado Springs and what really sets them apart from other roofing and siding companies in El Paso County through their marketing and community outreach.
Sponsored by Inkyma
Originally aired on 6-26-21

Marketing Strategies - Episode 15 - Audrey Kerchner

On Marketing Strategies, the show that's designed to effectively grow your business, this week Audrey focuses on Networking; going to events and helping to promote your business with this proven marketing tactic and strategy. 
Sponsored by Inkyma
Originally aired on 6-19-21

Marketing Strategies - Episode 14 - Audrey Kerchner

This week Audrey gives you solid tips and advice on how to maximize your email and social media marketing to gain new business leads and how to follow through to achieve success.  Sponsored by Inkyma.
Originally aired on 6-12-21
 

Marketing Strategies with Audrey Kershner - Episode 13

If you're wondering how to set your sights on a specific audience or target group, learn all about Niche Marketing with Audrey on this episode. Why it's beneficial for your business and how to track the results for success.  Sponsored by Inkyma.
Originally aired on 6-5-21

Marketing Strategies with Audrey Kerchner - Episode 12

Audrey's special guest is Brandon Eldrich, Branch Manager for Vectra Bank Colorado's downtown Colorado Springs location.  Today's discussion revolves around corporate social responsibility and the ways Vectra Bank is involved in the community.  Sponsored by Inkyma.
Originally aired 5-29-21

Marketing Strategies with Audrey Kerchner - Episode 11

Join in the conversation with Audrey's guest Cassie Smith, owner and president of True Nature Roofing, a woman owned business in Colorado Springs.  Learn how she started her company and now uses social media to grow her business.  Marketing Strategies is brought to you by Inkyma.
Aired 5.22.2021

Marketing Strategies with Audrey Kerchner - Episode 10

Find out about QR codes, that little white box with the squiggly lines inside that you see on websites.  Learn how they can help boost sales and marketing of your business on Marketing Strategies with Audrey Kerchner presented by Inkyma.
Originally Aired: 5/15/21

Marketing Strategies with Audrey Kerchner - Episode 9

Find out how a local auto repair company is going above and beyond with their efforts to give back to our community through their stranded motorist fund and pay it forward campaign. Audrey Kerchner talks with Scott Gil, Brand Manager from Adam & Sons Auto Plaza, on this week's edition of Marketing Strategies, brought to you by Inkyma.
Originally Aired: 5/8/21