POWER TALK 1040
Marketing Strategies
Episodes
Saturday Oct 30, 2021
Saturday Oct 23, 2021
Saturday Oct 16, 2021
Saturday Oct 09, 2021
Saturday Oct 09, 2021
In this episode, Audrey helps you see the potential in spending more time on selling to your existing customersand not just focusing on brand new customers. Balance is the key. If you’re looking for a DIY approach, startby implementing and focusing on your CRM database and then picking an email marketing system that’s rightfor you and your growing business. Once you have that all figured out, it’s time to set up your offers for eachgroup, automate as much as possible and continue to learn.Remember, with some consistent marketing strides and really learning the platform you’re using to market yourproducts, your earning potential is unstoppable!
Saturday Oct 02, 2021
Saturday Oct 02, 2021
On this episode of Inkyma's Marketing Strategies, Audrey focuses on creating revenue fromexisting customers using a segmentation strategy by creating a tier identification and sellingstructure of your existing customers. By keeping your classifications simple and easy toremember, High, Medium, Low value customers, you don’t have to overcomplicate this!
Saturday Sep 25, 2021
Saturday Sep 25, 2021
Many business owners ask the question “How do I get more leads to grow my business”. Since only 18% of business owners focus on customer retention and less focus on growing their business from their existing customers, the question they should really be asking me is “ how do I maximize my existing customers to grow my business?” It costs 5x more in marketing dollars to get a new customer than keep a current customer. 65% of your revenue comes from your existing customers.
The concept of Maximizing Your Existing Customers To Grow Your Business is exciting, but you need balance so make sure you don't go overboard on client retention strategies at the expense of new customer acquisition. Start by retaining the customers you already have with some simple actions steps in this episode and then slowly branch out to creating systems to acquire new ones.
About Today’s Topic or Guest: Today’s show is going to focus on Customer Retention Strategies. The ways you can get more revenue from those existing customers and how to get those customers to refer you to new customers.
Links Mentioned In This Episode:
Link for Stats and life time customer value - https://www.invespcro.com/blog/customer-acquisition-retention/
E15 Networking How to maximize this effect marketing tactic.
This Episode Sponsored By:
Inkyma
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Saturday Sep 18, 2021
Saturday Sep 18, 2021
A/B Testing to convert more leads into customers
Show Summary:
A/B testing (aka split testing) is a tactic used to convert more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.
About Today’s Topic or Guest
A/B testing is time consuming and complex. This episode is to just give you the basics so you can start. It's an advanced concept but with time and practice, you can master it. If you don’t want to take the time, consider hiring an agency to do all of this for you. They will create the campaigns and the A/B testing process for you.
Links Mentioned In This Episode
E25 Interview with Hostie
E18 Convert Leads into customers with Landing Pages
This Episode Sponsored By:
Inkyma
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
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Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact the network at podcasts@kppf.com
Monday Sep 13, 2021
Monday Sep 13, 2021
When is the right time to hire a marketing agency?
Show Summary:Do you know the difference between a marketing agency and a contractor? Why should you hire an agency,and when is the right time for your business? In this episode, we answer all those questions and more as wediscuss what a good agency will do for your business and your marketing strategy.
About Today’s Topic or GuestAudrey Kerchner shares her thoughts on the pros and cons of hiring an agency or contractor to work with the marketingaspect of your business.Links Mentioned In This EpisodeTOP 5 WEBSITE DESIGN MISTAKESThis Episode Sponsored By:Inkyma
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
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Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF PodcastNetwork. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact thenetwork at podcasts@kppf.com
Monday Sep 06, 2021
Monday Sep 06, 2021
Use A Marketing Calendar For Business Growth
Show Summary
Does working on a marketing plan make you feel overwhelmed? The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.
About Today’s Topic or Guest
A business coach I know requested this topic so thanks Jen Draper for suggesting it!
Marketing is about consistency and execution. You need to consistently market your business from a solid plan. A marketing calendar will take you a long way into knowing what to do when and make it easier to be consistent.
Links Mentioned In This Episode
Seasonal Business Podcast
Marketing strategy
Christmas in July
This Episode Sponsored By:
Inkyma
Join Us on Social Media (note Duane already has all of the links, don’t fill out this section)
Twitter
Facebook
YouTube
LinkedIn
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Acknowledgments
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact the network at podcasts@kppf.com
Saturday Aug 28, 2021
Saturday Aug 28, 2021
On this episode, we're talking about a new concept in home rentals called Hoste. Audrey's guests are Killian Gordon, Sr. Business Development Manager and Craig Callian of Hoste, a turnkey short term rental property management solution. Hoste is an Air B&B management company for vacation rentals of 29 days or less. https://iamhoste.com/
Sponsored by Inkyma
Originally aired on 8-28-21